
maggi-shoyu
Maggi Shoyu
Nestlé Malaysia
Evolving the established visual language of the Syiok campaign, we continue the creative expansion for the new Maggi Shoyu flavor. The challenge was to push our dynamic 3D animation further, sculpting the signature springy CG noodles into a highly elaborate, room-filling Hokusai wave. By driving the art direction and executing meticulous VFX compositing, we seamlessly integrated this massive surreal geometry into a live-action office environment. We anchored the explosive digital energy with rigorous online finishing, ensuring the hero food macro shots remained incredibly appetizing, tactile, and grounded.
Art Direction + Motion Design + 3D Animation + VFX + Compositing + Online Finishing
CG & VFX Integration
Motion Graphics
Dynamics & Simulations
Character
Product Visualization



